Thursday, January 30, 2020
Is Advertising Good for the Economy Essay Nowadays, in business world, advertising is considered a powerful tool for competition. Consumers can get useful information from advertisements and can choose products which best suits them according to their needs. Advertising play a significant role in the US economy it assists American economy to function smoothly. Furthermore, it keeps prices low and helps the entry of new organizations in domestic and global market depends on the organizationÃ¢â¬â¢s business. Advertising especially in the US, is considered as an economic work horse which has performed colossal feats with little credit. However, the work horse often pocks his nose in places where he is not supposed to. Unfortunately, according to OÃ¢â¬â¢Connor, Ã¢â¬Å"Unless product meanings change in the populations, advertisers continue to associate the same values with the same productsÃ¢â¬ . (OConnor, 1996) At present, the US market has become a highly mobile consumer-centric society. In this speedy market everyday millions of dollars exchange through internet and by other sources. The American economy has been conquered by retail and service business industry, and in both industries ads play a fundamental role in boosting their products and services demand. In this regard, any retailing or service business industry if desired to get succeed, both must advertise their product for consumers about product quality, cost and some useful information. In this context, outdoor signs have experienced as the most rapid communicative and cost effective tool. In the year 2004, the economy of Missouri generated approximately 108 billions dollars. According to a research conducted by Davidson revealed the facts that in the year 2004, the aggregate economic activity produced by ads, which includes direct expenditure, goods provider spending and inter-organization activity generated approximately twenty percent of the nationÃ¢â¬â¢s 548 billion dollar economic activity and also provided around 429,700 jobs, or fifteen percent of the nationÃ¢â¬â¢s workforce of 2. 9 million. Interestingly, the study also showed that the total income earned from the advertising industry was about 108 billion dollars that had a direct link with 54 billion dollars sale. In the same year, around 429,654 individuals got jobs through advertising and positively affected MissouriÃ¢â¬â¢s economy in a healthy way. Moreover, 94257, jobs were generated in sales department in various organizations which was the outcome of excessive adverting in all sorts of media. Furthermore, the idea of outdoor signs in America gained so much popularity and in this regard both sate and federal state declared signage as a secure, fast and easy way for advertisement. The study also disclosed that the ads simulated additional buys by providing significant and useful information to a wide range of consumers in the household and businesses, which was also a crucial factor in the market economy. (Davidson, 2005) Due to severe business competition among most of the business organizations in the US, an overwhelming growth of adverting agencies has been observed. Advertising agencies list have showed a constant growth over the past few decades, other than agencies contributed the honor in former years, none have offered substantial or handsome national ads or print campaigns. In spite of a collective ten percent growth in billings from 1. 781 billion dollars in 2004 to 1. 963 billion dollars in 2005 a huge number of ads agencies received a decreased in accounts also declined in cash flow and profitability. According to a study conducted by insiderÃ¢â¬â¢s reporters from Universal Mc Cann showed that, advertising expenses increased by 4. 5 percent in the year 2005 as compare to 2004 figures. Interestingly, during that rising period black ad agencies did not contribute to countryÃ¢â¬â¢s economy as much amount as predicted. (Advertising agencies, 2006) A study conducted by The Direct Marketing Association showed that, in New York, in the year 2005, different organizations spent around 161 billion dollars on direct marketing. When this investment measured against total New York income this also had a direct relation with the advertising expenses of that period. Entirely, direct marketing share was 10. 3 percent of the total US Gross Domestic Product in 2005. (Growth Trends Continue, 2005) In the past decade, a tremendous growth has been seen in online advertisement In this regard, two different images marked the way of efficient online advertising which included: direct response or brand building. Due to the abundance availability of computers online advertisement has become a yardstick for consumers. Advertising especially in the US, developed in reply to a huge expansion in markets. For example, product manufacturers and service sellers attempts to reach ever growing customers throughout the nation. In this context, many organizations have adopted technological equipment, better management and so on to meet not only the desired quality of the customers but also provide products on time. According to a research conducted by Molinari and Turino in 2006: o Expenses on ads are positively correlated with Gross Domestic Product. o Both consumption and investment has a direct relation with ads expenditures. o The organizationÃ¢â¬â¢s ads positively impact on family demand of good. As a whole, it connotes that ads positively impacts the aggregate utilization of the economy as if it were an exogenic demand shock. o At state level advertisers contribute a multitude of taxes which normally includes, property tax, state income tax so forth. (Molinari and Turino, 2006) Ã¢â¬Å"The latest e Marketer estimates put total US Internet ad spending at $16. 4 billion this year, a 30. 8% gain over last years $12. 5 billion. The prime engine behind such strong growth is Google, whose US online advertising revenues are expected to be more than $4 billion (after subtracting traffic acquisition costs paid to network partners). Ã¢â¬ (Hallerman, 2006). Outstanding results of advertising will continue to come in the last months of 2007; with aggregate US online ad spending reaches at the end of this year around 19. 5 billion dollars. Nonetheless, this will be because of overall US economic weaknesses, in the United States real Gross Domestic Product growth is likely to down from over 3 percent in the year 2006 to around two percent in 2007. It is interesting to note that, in spite of the fact that the United States economy is considered a soft economy, growth in online advertisement will continue to rise by 17. 5 percent in the next year. Merrill Lynch a media analyst Lauren Rich Fine said on Friday, December 1, as reported by Media Post, 2. 6 percent expenditure on aggregate ads for 2007 is not astonishing, and can be devoted as a more muted economic in the following year. Furthermore, as Steve Fredericks, the president and CEO of TNS Media Intelligence, said e Marketer in early December, Ã¢â¬Å"We see GDP remaining sluggish at least through the first half of 2007Ã¢â¬ . (Hallerman, 2006) The year 2008, the United States Gross Domestic Product is expected to get closer to three percent. Online advertisements will also bounce with a 22. 1 percent significant increase as compare to 2007. This is also expecting that, due to the fact that political races primarily depended on internet communication, with the 2008 election, ads will share a significant amount on overall countryÃ¢â¬â¢s economy. Besides, 2008 summer Olympics will also play a tremendous role in advertisement investing. (Hallerman, 2006). A study conducted by Direct Marketing Today (DMA), the study primarily reported the top line outcomes from the DMA insight econometric model of the United States direct marketing activities for the state as a whole, the Business to consumer (B2C), Business to Business (B2B), the most important direct marketing media, and for the economyÃ¢â¬â¢s of around 50 organizations group. Some studyÃ¢â¬â¢s interesting findings are: Continue Growth By the year 2009, it is estimated that the sales driven by direct marketing will grow by 6. 4 percent, which will be 5. 3 percent up if compare to 1999 to 2004 figures. Jobs DM- driven employment is forecasted to grow by two percent per annum throughout 2009. The report also showed that, in the year 2005, direct marketing expenses directly supported 10. 6 million jobs. That was not only included direct marketers but also other employees whose requirement were needed to fulfill increased orders produced by direct marketing. High Return on Investment In 2005, an investment of dollar 1 in direct marketing ad expenses returned, on average 11. 49 incremented incomes across all organizations. Important Part of the Advertising Mix Ã¢â¬Å"Direct marketing advertising expenditures accounted for 47. 9% of total advertising in 2004, up from 46. 9% in 1999Ã¢â¬ . (Growth Trends Continue, 2005) Conclusion In todayÃ¢â¬â¢s world of complex business, in order to survive in a severe competition market both domestic and international organizations paying a large amount of their product cost in shape of advertisement. Certainly, virtually all types of business even those not perceived as major marketers rely on advertising for their economic well-being. As discussed above, no body can deny the statement that, in the US ads play a vital role in boosting up the nationÃ¢â¬â¢s economy. Thousands of individuals every year get jobs through internet, newspapers, billboards and TV ads, consequently, decreasing unemployment ratio of the country. Throughout it has also been observed that, expenditures on ads have a direct link with the US total sale of each year. In this regard, ads share a fairly large amount in the US Gross Domestic Product (GDP). Certainly, through advertising almost all consumers come to know about product cost its specific features and most importantly ad gives a consumer an open right to discriminate between two identical products and buy the good one. References Advertising agencies: (June, 2006), A sluggish economy, reduced margins, and institutional racism are delivering severe blows to black ad agencies. Black Enterprise, Davidson Jim, (2005), Davidson Company for The Advertising Coalition Growth Trends Continue for Direct Marketing, (September 29, 2005) http://www. the-dma.org/cgi/disppressrelease? article=704 Accessed, July 27, 2007 Hallerman David, (DECEMBER 6, 2006)Internet Advertising Will Weather a Sluggish Economy, Growth in Internet ad spending will slow next year before rebounding in 2008. http://www. emarketer. com/Article. aspx? id=1004345 Accessed, July 27, 2007 Molinari Benedetto, Turino Francesco, (May 31, 2006), The role of Advertising in the Aggregate Economy: the Working-Spending Cycle OConnor Gina Colarelli, (1996), Translating Values into Product Wants, Journal of Advertising Research, Volume: 36. Issue: 6. Page Number: 90+.
Wednesday, January 22, 2020
Ã¢â¬Å"I will start my essay after I finish this level in this game,Ã¢â¬ is what I said nearly three hours ago. It has been a whole mess from then on: one level turned into two, then a few more, followed by a few YouTube videos and some online chatting. To say, it in simple words, I procrastinated. Procrastination is only the action of delaying or postponing something. Everyone procrastinates. People procrastinate because they do not want to do a certain task, or because they have too many other things to do. Doing things at the last moment causes chaos and stress. Like all other problems, procrastination leaves over its side effects, which include missed opportunities, frantic work hours, stress, overwhelm, resentment, and some remorse. Procrastination is a complex problem, but can be reduced by various methods like self-awareness, motivation, proper time management, etc. Some say that the procrastination occurs because of laziness. However, the behavior pattern of procrastination can be prompted in many ways, so people usually will not procrastinate for the same reason. Sometimes they pro... Essay -- Ã¢â¬Å"I will start my essay after I finish this level in this game,Ã¢â¬ is what I said nearly three hours ago. It has been a whole mess from then on: one level turned into two, then a few more, followed by a few YouTube videos and some online chatting. To say, it in simple words, I procrastinated. Procrastination is only the action of delaying or postponing something. Everyone procrastinates. People procrastinate because they do not want to do a certain task, or because they have too many other things to do. Doing things at the last moment causes chaos and stress. Like all other problems, procrastination leaves over its side effects, which include missed opportunities, frantic work hours, stress, overwhelm, resentment, and some remorse. Procrastination is a complex problem, but can be reduced by various methods like self-awareness, motivation, proper time management, etc. Some say that the procrastination occurs because of laziness. However, the behavior pattern of procrastination can be prompted in many ways, so people usually will not procrastinate for the same reason. Sometimes they pro...
Tuesday, January 14, 2020
Table of Contents 1. 0 Aims1 2. 0 Objectives3 3. 0 Introduction5 4. 0 Questions (a) and (b)13 5. 0 Conclusion14 6. 0 References15 1. 0 Aims To understand students understand the importance of work ethics in the work place. 2. 0 Objectives 1. Instill strong organizational values. 2. Build an integrity-based organization. 3. Develop ethical behavioral influences. 4. Implement plans and strategies to achieve ethical excellence. 3. 0 Introduction According to Chester Barnard, an organization is a system of consciously coordinated activities or efforts of two or more persons.His meaning of organization implies formal planning, division, of labor and leadership. On the other hand, Bedeian and Zamnuto see organizations as social entities that are goal directed, deliberately structured activity systems with a permeable boundary. Their meaning of Ã¢â¬Å"deliberately structured activity systemsÃ¢â¬ basically means that organizations are structured in a proper way jobs are divided among peop le to achieve a common goal. According to www. dictionary. com, an organization a social unit of people that is structured and managed to meet a need or to pursue collective goals.Every organization has a management structure which will divide and break down the roles and tasks of different members. Organizations are also regarded as open systems which affects and also are affected by environment. (dictionary. com, n. d. ) In any organization, reputation is very important and ethics plays a vital role in the success of an organization. In short, ethics is the choices which individuals make both in their personal and professional lives which deal with morality such as right versus wrong. Charles D. Little, 2000) Business ethics also refers to ways in an organization carry out its business according to the accepted moral standards. It is actually a set of moral principles and code of conducts applicable to all businesses which not only relates to the customer itself but to the society as well. It also implies the ways of conducting business in a way which not only benefit oneself but to benefit everyone as a whole. According to Charles D.Little, organizational business ethics is the application of these morality related choices as influenced and guided by values, standards, rules, principles, and strategies which is related to an organizationÃ¢â¬â¢s activities and business situations. Laura Nash with a Ph. D. from Harvard University further asserts that business ethics deals with choices about what laws should be and whether to follow them, about economics and social issues outside the law, and about the priority of self-interests over the companyÃ¢â¬â¢s interests. (Laura Nash, 2000) . 0 Questions a) How can employers develop a better work ethics in the workstation? i) Employers should lead by example and practice what they preach. Employers should always lead by example by first doing what they want their employees to do. This is because if the manager itse lf practices what he preach, it shows how serious he is in leading by example. (Prema Jayabalan, 2013) ii) Reward and praise those who deserve. Simple things like a thank you note or a note of praise will go a long way in showing you appreciation towards the employee.It will show how the employers appreciate its employees and also that the employers are not those who will take all the credit by themselves. (Prema Jayabalan, 2013) iii) Reprimand those who go against work ethics. If there is anyone in the organization who breaks the rules of a company, action should be taken towards that employee to show how serious the organization is in dealing with ethical issues. It will also serve as a reminder to others to not go against any ethical code of conducts set by a company. (Prema Jayabalan, 2013) iv) Legal and regulatory compliance.One way to develop better work ethics in the workstation is through legal and regulatory compliance. Employers should conduct their businesses according to the law in order to hold fast to the values of integrity which will help contribute to a companyÃ¢â¬â¢s good reputation. (John J. Kane, n. d. ) v) Be accountable. Employers should also be accountable to whatever they do. The Code of Ethics by the Society of Professional Journalists states that admitting their own mistakes will make employees know that one should owe up to their own mistakes instead of running away from them.By doing this, employees will know that they would have to owe up to whatever they do and it is not right for them to push the blame to someone else for their own deeds as it is unethical. This practice will greatly help avoid unethical practices in the workstation. (spj, n. d. ) vi) Maintain true and accurate records and also proper disposal of records. Employers should always maintain true and accurate records and also the proper disposal of records. Information should not be alter or falsify to mislead the public.When appropriate, business information shoul d also be destroyed according to the legal requirements in a proper way to protect the privacy of stakeholders such as customers and employees of the company. (John J. Kane, n. d. ) vii) Should not practice favoritism. Employers should not practice favoritism in the workplace. They should always treat all employees equally. This to prevent any jealousy by any parties which could cause unethical work practices. A work environment where everyone is treated fair and just will reduce the chances of unethical behavior because employees will not feel less important or unappreciated. Code of Conduct, n. d. ) viii) Do not practice bribes and kickbacks. Bribes and kickbacks should not be practice in the company and should be strictly prohibited. Managers should never accept any bribes or favors from any parties for their own interest. Business arrangements with any outside parties should also be written out in a proper document and be approved by the legal counsel or authority in charged to avoid unhealthy practices in an organization. (John J. Kane, n. d. ) ix) Penalties The company should also enforce penalties to those who engage in unethical practices.Those who engaged in unethical practices should be demoted, laid off or be made responsible for their acts such as paying a fine. This would help prevent others in the organization from engaging in unethical behavior. (John J. Kane, n. d. ) x) Establish whistleblower provisions. Employers should also establish whistleblower provisions to protect employees who in good faith report misconducts by any party. This is to avoid retaliation, threats, harassment and discrimination by other employees.The establishment of this kind of act will encourage more people to speak up and unethical practices in a company can be eliminated. (John J. Kayne, n. d. ) xi) Tighten electronic and security requirements. Companies should tighten electronic and security requirements. This is to commit to protecting all aspects of information sys tems and at the same time make sure that all the organization abides by the policies established. This will help protect private information from being leaked out or stealing of information from other parties.This could help reduce the number of hackers whose aim is to steal private information. A system to monitor electronic data used in the company should also be implemented so that employees and employers alike could not simply disclosed or misuse information for activities that are unlawful and inappropriate. (John J. Kane, n. d. ) b) How do we (employers and employees) ensure that positive shared values are practiced and promoted to create an ethics-driven culture in the organization? i) Respect and avoid criticizing your employer.Employees should communicate effectively with the boss and respect them as their superiors. As times have change and more employers are more open to suggestions and feedback from employees but it does not mean that the employee could lash out anything at the employer. The employee should always know where to draw the line and never go overboard to criticize them or talk behind their backs. (Prema Jayabalan, 2013) ii) Do not befriend your colleagues for the wrong reasons. Times have change and people nowadays are getting more busybody.There is always the office gossip where people want to know what is going on in other peopleÃ¢â¬â¢s lives. However, the best way is to always be honest in all your friendships and do not befriend others just to benefit from them. This is because people will always appreciate genuine friendship and befriending someone just to get something from him or her will not leave a good impression about you to others. (Prema Jayabalan, 2013) iii) Avoid comparison. Everyone is unique in their own way, have their own set of talents and skills which is why people are assigned to different roles and tasks.One should not compare oneÃ¢â¬â¢s work to other people or complain whenever another gets promoted. This is because promotion will come when you deserved it. (Prema Jayabalan, 2013) iv) Do not interfere in other peopleÃ¢â¬â¢s affairs. Each and everyone in an organization should respect otherÃ¢â¬â¢s privacy and should never try to interfere in peopleÃ¢â¬â¢s private affairs. Do not insist on knowing something if that colleague is reluctant to tell you and do not be too enthusiastic in giving your opinions.If someone confides in you about his or her problem, one should only listen and give them support which they need instead of tons and tons of advice. (Prema Jayabalan, 2013) v) Do not be a busy-body. One good attitude to be practiced in the workplace is to not stick into other peopleÃ¢â¬â¢s affairs. One should instead use the energy to do better in their own work instead of poking into other peopleÃ¢â¬â¢s business. By doing this it will create a pleasant environment to work into and people will feel comfortable working with you. (Prema Jayabalan, 2013) vi) Dress professionally.B oth employers and employees should always dress up professionally as the attire will speaks for itself and it will reflect well about the company towards an external organization. Therefore, people should always the dress code set by a company. (Prema Jayabalan, 2013) vii) Leave personal matters at home. People should not bring their family to work as it may make other employeesÃ¢â¬â¢ uncomfortable. Second, they should also not talk about family matters in the office as not everyone will be interested in their family matters. (Prema Jayabalan, 2013) viii) Respect the contribution by others.When a colleague is praise or rewarded for his or her good performance, one should not get jealous because it will help to improve the organization and you yourself will stand to benefit from his or her performance. (Prema Jayabalan, 2013) ix) Take credit only if it is yours and do not brag about it. If you had contributed to the success of something, then you should acknowledge it and should ce lebrate your achievements. However, if it is otherÃ¢â¬â¢s work, then by all means direct credit to them. Besides, one should also not keep bragging their achievements in the workplace. Prema Jayabalan, 2013) x) Be informed. One should always themselves about everything which is happening around in an organization. It is not good to not know anything about your company as it will reflect how people look at you as a person. Besides, being updated in an organization will help generate a good impression about you to the employer as it shows that you are competent and relevant to the workplace. (Prema Jayabalan, 2013) xi) Should not share or access any confidential information. Both employers and employees should not access or share any confidential information with anyone.It is very vital for both employers and employees to protect any information within their records so that each and every personÃ¢â¬â¢s privacy is respected. Private information should also never be sent over the In ternet except through the use of secure methods to prevent the leakage of private information. This practice will ensure that every personÃ¢â¬â¢s private and personal space is respected. (John J. Kane, n. d. ) xii) Never let conflict of interest intersect with work problems. Employers and employees should never let conflict of interest intersect with work problems. They should always put the organizationÃ¢â¬â¢s interest before their own interest.To prevent conflict of interest from affecting professional judgement, employees are also not encouraged to deal with customers or others who are their close friends or relatives. (John J. Kane, n. d. ) xiii) Maintain a professional work environment. Both employers and employees should always maintain a professional work environment. Everyone should be treated fairly with respect, courtesy and consideration and they should not be any biasness in the workplace. This is to maintain a workplace free of any harassment or discrimination to en sure that both employers and employees could work in a positive environment with an ethics-driven cukture. John J. Kane, n. d. ) xiv) Stay free of substances such as drugs and alcohol. Both employers and employees should stay free of substances such as drugs and alcohol. Everyone should report to work free from any abuse of substances to prevent the influence of any drugs or alcohol while working and also to prevent any discomfort to other colleagues. This is also because working under the influence of alcohol and drugs could cause one to not be able to think properly and may cause tantrums which may disturb the peacefulness in the workplace. xv) Give everyone equal treatment.Employers and employees alike should be given equal treatment meaning that everyone is given equal opportunity. The setting at the workplace should be such that cultural differences are celebrated and does not discriminate by gender, sex, race, colour, or creed. Employment should be based on a merit system rela ted to competence and qualifications of the worker rather than based on a personÃ¢â¬â¢s gender, race, colour, or creed. (John J. Kane, n. d. ) xvi) Be honest and truthful. Employers and employees alike should always be honest and truthful in all their actions.When everyone in an organization is honest and truthful to each other, they will be a high level of trust among each other and this will lead to higher productivity as it is always easier to work with a trusted person. (Code of Conduct, n. d. ) xvii) Practice integrity. Employers and employees should practice integrity at all times. They should be fair and honest in all business dealings and also all other aspects of business so that outsiders such as suppliers, customers and the public will have faith in the organization.Thus, the reputation of the organization will be uplifted and everyone in the organization will be more motivated to practice ethical behaviour in the company. (Code of Conduct, n. d. ) xviii) Be responsible . Employers and employees should also be responsible at work. They should be committed to their work and develop a high sense of accountability as these would make working in an organization more pleasant. (Code of Conduct, n. d. ) xix) Practice high citizenship behaviour. Employers and employees should practice high citizenship behaviour meaning that they are patriotic, loyal and highly committed towards their company.They should always participate in all the matters relating to the progression of the company as this action will benefit and further motivate everyone in the company. (Code of Conduct, n. d. ) xx) Care for each other. Employers and employees should be caring towards each other. They should always show compassion and kindness to their colleagues and this must come from the heart. It will make people touch and people will be ready to open up to each other. This practice of openness will help discourage unethical behaviour and it will further stimulate a highly ethical w ork environment. Code of Conduct, n. d. ) 5. 0 Conclusion Ethics is a very important aspect which must be practice by all companies to ensure their survival and also its reputation. Lack of ethics in a company could easily cause a companyÃ¢â¬â¢s downfall as it loses trust from other parties. Ethics is also important to ensure employeesÃ¢â¬â¢ commitment as an employee will definitely not leave if he or she is treated appropriately. Long serving employees will also contribute to increase investor and customer loyalty and confidence as it is an undeniable fact that everyone loves and honest company who looks after its people well.Workplace ethics is very important because it enhances teamwork. With teamwork, it will enable employees to work together without any conflicts or prejudice. They will also be better to understand their employerÃ¢â¬â¢s expectations and could motivate and push each other to excel in a given task. This will also make working easier as they is a high level of trust, sincerity and partnership in the organization. (Prema Jayabalan, 2013) It is also important as every employee will want to feel secure in a job. This will make employees more motivated to go to work as they know that they will not lose their job if they were not given valid reasons.Thus, employee productivity will be higher as they will feel appreciated and will not be harassed by other workers. (Prema Jayabalan, 2013) Workplace ethics are also important as it helps protect the companyÃ¢â¬â¢s privacy as well as property. Organizations where all employees strictly adhere to the code of ethics need not fear any leaking out of companyÃ¢â¬â¢s information, truancy, taking false sick leave and other disciplinary and ethical issues. From then employerÃ¢â¬â¢s viewpoint, they should always treat their workers with respect and reward those who deserve. (Prema Jayabalan, 2013) Ethics is also very important in aintaining a companyÃ¢â¬â¢s reputation because the society at large will always admire and look up to a company which is ethical. This is because it shows that the organization is sincere and genuine in conducting their business and this will help attract more people towards the organization. (Prema Jayabalan, 2013) 6. 0 References Prema Jayabalan (2013), Workplace ethics: Ensuring harmony in the office [online] Available from : http://mystarjob. com/articles/story. aspx? file=%2F2013%2F2%2F2%2Fmystarjob_careerguide%2F12606844&sec=mystarjob_careerguide (Accessed on 27th February 2013) John J.Kane (2013), Code of Conducts and Ethics [online] Available from : http://codeofconduct. pdf (Accessed on 25th February 2013) Businessdictionary. com (n. d. ), What is an Organization? [online] Available from : http://www. businessdictionary. com/definition/organization. html#ixzz2LVVEI0Il (Accessed on 27th February 2013) Managementstudyguide. com (2008), Business Ethics Ã¢â¬â A Successful way of conducting business [online] Available from : http://www. mana gementstudyguide. com/business-ethics. htm (Accessed on 27th February 2013) Spj. org (2012), Society of Professional Journalists: SPJ Code of Ethics [online] Available from : http://www. pj. org/ethicscode. asp (Accessed on 27th February 2013) Don Knauss (n. d. ), The Role Of Business Ethics In Relationships With Customers [online] Available from : http://www. forbes. com/2010/01/19/knauss-clorox-ethics-leadership-citizenship-ethics. html (Accessed on 28th February 2013) Sumitama Mukherjee (n. d. ), What is an Organization? [online] Available from : http://whatisanorganization. pdf (Accessed on 28th February 2013) Charles D. Little (n. d. ), Organizational/Business Ethics [online] Available from : http://wweb. uta. edu/management/Dr. Little/Ã¢â¬ ¦ /Organizational%20Ethics. ppt (Accessed on 28th February 2013)
Monday, January 6, 2020
amp;#9;Few writers of the twentieth century have made nearly the same impact on the literary society than Sheldon Allan Silverstein. His writing encompasses a broad range of styles, from adult to childrenÃ¢â¬â¢s, comical to unusual. One of his most common styles was that of fantasy: actions and events that cannot logically happen. This style was evident in his works, the Loser, Thumb Face, Warning, Squishy Touch, and Skin Stealer. Through the description of these absurd circumstances, Silverstein was able to entertain readers of all ages. amp;#9;In Sely FridayÃ¢â¬â¢s reference to a biography, Shel Silverstein was quoted as saying, amp;quot; . . . I would much rather have been a good baseball player or a hit with the girls. But I couldnt playÃ¢â¬ ¦show more contentÃ¢â¬ ¦The problem occurs in the story when the person cannot find the head because almost all sensory perception went along with the head. In the end, the person says, amp;quot; . . . I guess IÃ¢â¬â¢ll sit down / On this rock / And rest for just a minute . . . .amp;quot; (p. 25). The rock, as the picture accompanying the poem shows, turns out to be the personÃ¢â¬â¢s lost head. This story is obviously impossible considering the biological fact that when a person is decapitated, his/her life ceases. However, with the use of simple end rhyme and an amusing story, Silverstein is able to present a light-hearted view of what could have been a tragedy. amp;#9;Thumb Face, included in A Light in the Attic, is another example of SilversteinÃ¢â¬â¢s use of fantasy. The first line of the poem basically says it all: amp;quot;There is a face upon my thumb . . ..amp;quot; (p. 55). For all practical purposes, this is an absurd situation. The speaker goes on to describe the features of the small face on his/her thumb. Certain descriptions of the face imply a sense of minuteness and leave the reader feeling compassionate for it because of its size. For example, Silverstein wrote, amp;quot;It has a little twisty mouth, / And yellow teethies, too.amp;quot; Again, Silverstein uses end rhyme in the pattern of amp;quot;a b c b,amp;quot; which helps move the story along in a definite rhythm. While the subject matter is irrational, Silverstein uses vivid descriptions and a straightforward pictureShow MoreRelatedBeloved Poet, Shel Silverstein680 Words Ã |Ã 3 PagesGiving Tree during your childhood? Its author, Shel Silverstein, was one of the mos t recognizable childrenÃ¢â¬â¢s poets and poetry icons that has ever lived. He holds a household name due to the fact that despite his past he is able to help form a future in language, poetry, and the arts for the innovators of tomorrow. SilversteinÃ¢â¬â¢s works captured the essence of a personÃ¢â¬â¢s childhood and changed poetry and childrenÃ¢â¬â¢s literature forever. Sheldon Allan Silverstein was not always the literature icon he quicklyRead MoreA Brief Biography of Shel Silverstein548 Words Ã |Ã 2 PagesWhen looking at Shel Silverstein it is very important important to consider his early life. Shel was born on September 25 1932 to Nathan and Helen Silverstein, who were divorced. He was born in Chicago Il. He died May 8 1999 he left behind one son named Matthew (Contemporary Authors Online ).Shel grew up in Chicago, He began as a writer and cartoonist in the 50s ( Publishers Weekly). Shel was a muscular man that dressed like a cowboy. When he was writing he was 40 and up to date with what wasRead MoreThe Giving Tree by Shel Silverstein Essay509 Words Ã |Ã 3 PagesThe Giving Tree by Shel Silverstein The Giving Tree is a modern children literature written by Shel Silverstein, which is also one of his first successful piece of work. It is about an apple tree who always gives and gives and a boy who always takes and takes. This might be another story to read before bed times for the kids but however, it portrays so many things, from deforestation to modern society. Personally, I believe that The Giving Tree portrays the theme of selflessness versus selfishnessRead MoreThe Giving Tree by Shel Silverstein1308 Words Ã |Ã 5 PagesFor example, Shel Silverstein is not only a unique author but quirky and fun, he paints wild pictures through the words of his story and takes his readers on an adventure of a lifetime. By reading and analyzing the work of an author you can connect with not only the work but the author themselves, you gain a better understanding and through this understanding you can connect the piece to your own life. Shel Silverstein once said, Ã¢â¬Å"If youÃ¢â¬â¢re a dreamer come on inÃ¢â¬ (Shel Silverstein Quotes)a quoteRead More12 / 9 / Shel Silverstein3421 Words Ã |Ã 14 PagesTyler Washington Dwivevdi Final Paper 12/9/14 Shel Silverstein literary paper Shel Silverstein was born in Chicago, Illinois on September 25, 1930. Shel Silverstein was a song writing musician, author, and an illustrator. He spent his early life serving in the U.S. Army during 1950. He was a cartoonist for many different magazines, and when he joined Playboy, his work became national known. While working at Playboy he started his career of writing poems and songs. Some of his best known works wereRead MoreShel Silverstein and The Giving Tree1342 Words Ã |Ã 5 Pagesthe worth of parents and their unconditional love along with a guide for parents on what to expect from their children. The story is a guide for a good relationship between kids and their parents inside a story that is loved by all ages. Shel Silverstein created a heartwarming story of a boy and his tree and the love they have for one another, the story represents many things and can be read at any age. The boy represents a son going through the stages of life and finding his way into adultRead MoreBrief Biography of the Poet Shel Silverstein 826 Words Ã |Ã 3 Pages Shel Silverstein was an outstanding poet, and he has had so many careers in his lifetime and is a very talented man. Silverstein was born in Chicago, Illinois on September 25, 1930 and he died in Key West, Florida on May 10 1999 (www.poets.org). Silverstein served in the U.S. Army in 1950 and got deployed to Korea and Japan then he became a very popular poet (www.poets.org). Silverstein has many characteristic such as being very courageous by going into the army but, also he was a shy man he didnÃ¢â¬â¢tRead MoreTo Give or Not to Give in The Giving Tree by Shel Silverstein721 Words Ã |Ã 3 Pagesmiddle age, he asks the tree for a boat and the tree offers its trunk, which the man cuts to build his boat. During his final years, the old man asks the tree for a quiet place to sit and rest, and the tree offers its stump. The Giving Tree by Shel Silverstein is a simple story but one that poignantly illustrates the complex philosophical discussion concerning the act of giving and taking. The inimitable question: To give or not to give? The decision to give is a serious matter Ã¢â¬â a crucial questionRead MoreShel Silverstein832 Words Ã |Ã 4 PagesShel Silverstein was born in Chicago, Illinois 1932 and died May 10, 1999 from a heart attack. Shel Silverstein was a well know and well liked author/poet. Silverstein noticed his talents when he was twelve years old. When most boys are playing sports and chasing girls, Shel was at home writing and drawing original pieces. His talents were well Ãâ"developed by the time he served in the US Armed Forces during the 1950s. While in the military he was a cartoonist for the Pacific Edition of the militaryRead MoreSummary Of The Giving Tree 1706 Words Ã |Ã 7 Pagesto make him happy. At first glance you would think that The Giving Tree is just a narrative poem meant to be read to a child as a bed time story. The qualities that Silverstein gave the tree are the tree can talk, can give the boy things, it has emotions and the major thing that showed personification was the fact that Silverstein called the tree Ã¢â¬Å"herÃ¢â¬ . This gave the tree a gender. Another use of figurative language used in The Giving Tree, is narrative poetry. The Giving Tree had many different